One of the many important benefits to joining a franchise system is the ability to market to a larger audience in a medium that no single Franchise Owner could afford on their own. Take for example the Major League Baseball television campaign running during this year’s season.
Pizza Ranch’s 2019 campaign covers five regional sports networks for games by the Milwaukee Brewers, Minnesota Twins, Kansas City Royals, Colorado Rockies, and Chicago Cubs, all markets where there are Pizza Ranch locations. Commercials air during the televised game and also are featured when the game is streamed online.
Leveraging the brand strength of Pizza Ranch in the key markets, Pizza Ranch was able to get additional value-added packages like the “Pizza Ranch for the Win,” featuring on-air sports announcers doing endorsement spots, talking up our award-winning fried chicken with our theme, The Country’s Best Chicken.®
Chief Marketing Officer, Jon Moss, and the Pizza Ranch Franchise Owners are excited about the interest generated by the campaign. “Summer is the busiest time of year for Pizza Ranch and baseball is the #1 thing watched on TV. Put the two together and you’ve got marketing magic,” said Moss.
Now, with the baseball season in full swing, the frequency and reach of our latest campaign will undoubtedly drive even more traffic to Pizza Ranch’s doors. Last year, when the campaign ran we saw the strongest same-store sales in three years. And that’s a home run for our Franchise Owners!
If you’d like to franchise with a winning team, complete our form and get started on becoming a Pizza Ranch Franchise Owner.