Case Study: Pizza Ranch Embraces Arcade Business to Bring in Additional Revenue and Position Itself for Growth

Pizza Ranch was recently featured in case study by vendor partner Embed. The case study explores the goal of the FunZone Arcades which was to become a “go-to” destination for families and events such as birthdays parties.

Before working with Embed, Pizza Ranch had the vision to become not only a destination for legendary pizza and The Country’s Best Chicken® but also an entertainment destination for both kids and adults. Pizza Ranch researched ways to bring in additional revenue streams and separate themselves from the competition to attract more families and parties. The answer was an arcade with the latest and greatest games accompanied by a redemption center with high-end prizes. Mark Souba, Chief Development Officer, is an integral part of the successful deployment of FunZone arcades within the Pizza Ranch organization.
It was important for Pizza Ranch to go with a sole integrated business solutions provider as they built the FunZone brand’s infrastructure, thus leading them to exclusively partner with Embed to create a cohesive, integrated solution across all their franchise locations. “We have a complete structure around the FunZone business, and we’re poised for growth and supportability for our franchisees,” said Souba.

To learn more about the case study and how Pizza Ranch continues to accelerate growth of the FunZone Arcades, click here.

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