THE OPPORTUNITY
Pizza Ranch, a family-friendly buffet-style restaurant chain, was looking to enhance its newest location in Great Falls, Montana. Wagons West Management, which operates 10 Pizza Ranch locations, wanted to build not only the largest Pizza Ranch restaurant but also the company’s largest FunZone arcade. Their vision was to create a destination for both dining and entertainment while adding a strong supplemental revenue stream. Wagons West Management, which operates 10 Pizza Ranch locations, wanted to build not only the largest Pizza Ranch restaurant but also the company’s largest FunZone arcade. Their vision was to create a destination for both dining and entertainment while adding a strong supplemental revenue stream.
THE SOLUTION
Betson partnered with Pizza Ranch to plan and install a nearly 6,000 sq. ft. FunZone with 70+ games, making it the largest in the system. From layout to equipment mix, Betson delivered a turnkey solution designed for family appeal and long-term success.
“We have been working with Betson and specifically Ron Hunt for over 10 years. Betson is a critical part of our success in the arcade business. Wagons West Management has had the top FunZone locations in the company for the last six years.” — Tim Mazzaferro, COO, Wagons W
IMPLEMENTATION
Working with Ron Hunt, Regional Sales Director at Betson, the FunZone was strategically designed to maximize guest flow and gameplay. Betson also provided training and support through Betson Technical University (BTU) to prepare the team for launch.
Some of the games that were placed include:
- Godzilla Kaiju Wars VR (Raw Thrills)
- Virtual Rabbids VR (LAI Games)
- Air FX (ICE Games)
- Hot Shot “Free Throw Fury” (Bay Tek)
- Plinko (Coastal Amusements)
- Taj Mahal Mini (Smart Industries)
- Fantastic Prize (UNIS)
THE RESULTS
Largest Pizza Ranch FunZone: Nearly 6,000 sq. ft. and 76 games
Enhanced Guest Experience: Dining plus a best-in- class arcade under one roof
Trusted Partnership: Over 10 years of collaboration with Betson