Pizza Ranch

Pizza Ranch exec on making a buffet brand soar

A lot of people did a double-take this past April when the 11,500-person Market Force survey of foodservice brands tapped a relatively small Midwest buffet-based pizza brand, Pizza Ranch, as the nation’s favorite pizza restaurant. But Pizza Ranch Director of Operations Al Pottebaum said that while the distinction was a wonderful surprise, leaders at the chain know better than most how absolutely rabid their fan base is.

Pottebaum sat down to talk with Pizza Marketplace Editor Shelly Whitehead about the win and the brand’s expansive direction from here.

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